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Raise confident and actively inclusive kids through diverse play
Let customers speak for us
This puzzle is absolutely beautiful! Not only was it beautifully wrapped in the box the attention to detail and quality of the product as well as the information cards is incredible!
This book arrived a few hours ago and my daughter has already asked me to read it three times. She was so excited to see a character in a book that looks like her. The text is simple and playful and the message of self love comes through loud and clear.
Lovely book! My niece and her mom absolutely loved it. Thank you for creating something so lovely.
So well thought out and high quality, I can never fault what had been created by the owner. I bought the bold and the African queens puzzle for my niece and she absolutely loved them. I will be coming back for the ballerina doll for my 2 girls and my niece aswell. Thank you Vese for doing such an amazing job!
Rounding out my new collection from this seller with the STEM set. Fantastic quality & well-curated set of career options. Recommend!
I just love this one! Beautifully crafted & representative of the many things we can be! (I especially love the inclusion of 'activist' here among brave careers.) Recommend!
Another beautiful, high-quality piece from this seller. Arrived very quickly and exceeded expectations. Will be buying more!
This puzzle is beautifully crafted, delivery was quick and communication with the seller was clear. Will be purchasing more!
Very exciting by my purchases, my granddaughter loved her presents, they came so beautifully wrapped which I thought was a lovely touch!
Lovely boy doll. As per description. The intended recipient loves his new friend.
Very pleased with the item, the parents of the child loved it, a treasured keepsake .
This was a great gift and a way to teach relevant history to my granddaughter. Her mum was very impressed with it also, stressing the importance of such information packaged with quality and additional fact cards, creating great learning conversations
The item came beautifully wrapped. My boys were so excited and found it so relatable, something that looked like them. I love the packaging, because it can be used as a storage for the puzzles. This has been a very taught out piece of puzzle, it is durable and made from wood. I will be ordering for the nieces and nephews for birthdays.
These puzzles are not only beautiful but very well constructed. Trust me, you are going to want to make the investment! They are thoughtful and developmentally appropriate for a young child to see themselves in the professions and in the African queens puzzle.
Our Story
Why we Started
Becoming a parent in 2017 opened my eyes to the inequality in play. Seeing the hard stats ignited my fire to seek a different life for my little girl. I believe you have to be the change you want to see, so I launched out to create the much-needed change.
What started as an idea for a simple children's book based on Philly, my daughter's nickname has grown into a much-loved children's brand with giving-back embedded in our DNA and multiple awards under our belt.
I only wanted to write a 'love letter' to my little girl to tell her how precious she is and give her the gift of representation. So, I wrote Who Do I See in the Mirror? But I didn't realise then that I was writing a love letter to many children worldwide and creating a brand they would eventually fall in love with.
In 2019, I had my little boy and with him came the introduction of Arie, Philly's Bro. I can't wait to watch this brand unfold, and I hope you stick around and become a big part of our story. <3
Social Impact is our heartbeat
1 FOR 1 Initiative
For every Philly & Friends product sold, we empower an underprivileged child and sponsor a book into their hands through our partners Books2Africa.
One product sold = One book shipped to an underprivileged child.
Discover our Beautifully Crafted Play & Learning Toys Designed to Instil self-love & Confidence
Most Loved
"We have found the resources work well hand in hand with topics on diversity. The puzzles and cards were great with opening the conversations of diversity. Very good resources and yes we would buy them to support our children and their learning about the larger world."
-Early Years Manager, Bright Horizons
This book celebrates difference and commonality in a wonderfully accessible and upbeat way, emphasising that it’s what’s on the inside that’s most important of all.
-Eleonore Crompton, Deputy Editor, Junior Magazine
One of the best 15 children's books on diversity
- Hello Magazine
One of the most inspiring children's books promoting equality
- Smiley News
One of the best kid's books that celebrate diversity
- The Independent (Indy List)
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